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Keywords: Ecologically conscious consumer behavior
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (5): 565–575.
Published: 11 August 2021
...Jacqueline Kilsheimer Eastman; Rajesh Iyer Purpose This paper aims to test the relationship between millennials’ status motivation and their ecologically conscious consumer behavior (ECCB) and the mediating role of culture influencing this effect. Design/methodology/approach A panel...
