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Keywords: Effort justification
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Journal Articles
Journal of Consumer Marketing (2019) 36 (4): 484–493.
Published: 02 April 2019
... Licensed re-use rights only Coupling Cognitive dissonance Payment method Durable goods replacement Effort justification Mental account Our proposed model linking payment method to durable goods replacement decision is shown in Figure 1 . We discuss the individual paths in the model...

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