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Keywords: Egoistic values
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 780–794.
Published: 03 June 2025
... and via a negative influence on egoistic values, a mediator that positively influenced conspicuous consumption. Conspicuous consumption positively influenced mindful consumption. Social implications Government agencies and social marketers focusing on sustainable consumption can enhance spiritual...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (2): 211–228.
Published: 01 February 2021
... Publishing Limited Licensed re-use rights only Personal norms VBN theory Altruistic values Biospheric values Egoistic values ESCCB H5. An AC is positively related to the AR. The last chain of causal relationships in the VBN framework describes how pro-environmental...
