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Keywords: Elaboration likelihood model of persuasion
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (1): 22–42.
Published: 20 January 2012
... Advertisement processing Central versus peripheral route processing Elaboration likelihood model of persuasion An executive summary for managers and executive readers can be found at the end of this article. Many broadcast ads incorporate music (Stewart et al., 1990), and most...
