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Keywords: Electronic mail
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Journal Articles
Journal of Consumer Marketing (2003) 20 (5): 488–489.
Published: 01 September 2003
... --> Marketing Communication Electronic mail Electronic campaigns have become so inexpensive, far reaching, and easy to implement that nearly every business seems to be attempting to contact its target customers though e‐mail marketing. Each day, buyers are being barraged with a bevy of competing...

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