...Thuy Thi Thu Nguyen; Yam B. Limbu; Long Pham; Miguel Ángel Zúñiga Purpose This study aims to examine the direct and indirect influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of young Vietnamese female consumers through health concern, environmental concern...

...Brittany Beck; Melanie Moore Koskie; William Locander Purpose This study aims to contribute to the ongoing discussion of how consumers approach shopping directly via social media by explicating decisions related to trust on social media and how various types of electronic word of mouth (eWOM...