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Keywords: Elite status
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 810–820.
Published: 25 June 2025
...Laura Schrier Rifkin; Canan Corus; Aleksandra Kovacheva; Colleen P. Kirk Purpose It has become common practice for sharing economy platforms such as Airbnb and Uber to endow certain providers (e.g. hosts, drivers) with elite status (e.g. Premier Partner, Superhost) to signal trustworthiness...
Includes: Supplementary data
