... behaviour Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken is an interesting book with the potential to change the way the top honchos look at their corporations. The title says it very clearly: this is, indeed, a ‘how to’ book, aimed at helping...

... competitiveness by allowing firms to maximize their creativity as a competitive tool. © Emerald Group Publishing Limited 2008 Organizational culture Creative thinking Employee behaviour Employee turnover Marketing strategy Product development An executive summary for managers and executive...