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Keywords: Endorsement
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 810–820.
Published: 25 June 2025
... Publishing Limited Licensed re-use rights only Sharing economy Two-sided reputation systems Rating and reviews Elite status Psychological contracts Endorsement Elite status programs play a crucial role in fostering trust within the sharing economy, a market projected to grow to 335...
Includes: Supplementary data
