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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 313–314.
Published: 22 June 2012
... of an enterprise's business strategy. The chapter also discusses practical ways to decide when to invest, how to channel investments toward appropriate problem solving, and how to ensure that this leads to value. The book concludes with Part Four titled “Let the Journal Begin.” It features one final chapter...
