... future generations; does not cause irreversible damage to the environment; does not create a loss of function in natural systems (ecological and human value systems; environmental and social responsibility); improves resource use efficiency; improves quality of life; and avoids consumerism...

... environmental action (that is, actually purchased premium‐priced green power) rather than those who have declared that they possess an environmental attitude (that is, responded that they would pay more for green power). Past research suggests that the presence of a pro‐environment attitude does not necessarily...

... more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today’s ecological problems are severe, that corporations do not act responsibly toward the environment...

... United Kingdom Greece Consumer environmental consciousness The last three decades have seen a progressive increase in consumer environmental consciousness, as the environment moved from a fringe, to a mainstream issue. This has been driven by a number of factors including increased media...

... Environment Forest products Green marketing Natural resources Global industrialization Global industrialization and subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs are increasingly being...

... products that are less environmentally harmful but are willing to pay more to do so (Coddington, 1993 ; Davis, 1993 ; Ottman, 1992a). This increasing concern for the environment has not been overlooked by manufacturers. Around the world there has been an increasing number of firms which have...

... important problem facing the nation” (p. 2). Second, an overwhelming proportion of the public believes that corporations are not sufficiently concerned about important environmental problems. Roper (1990) notes that 84 percent of adults feel that corporations should be “doing more” to help the environment...

... programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the organisation. © MCB UP Limited 1993 Consumer attitudes Environment Marketing strategy USA JOURNAL OF CONSUMER MARKETING Strategic Green Marketing Stephen W...

... components of environmental product advertising:the specificity of the environmental claim, the level of emphasis given the environmental claim and the context for presenting the claim. © MCB UP Limited 1993 Advertising Consumer attitudes Consumer behaviour Environment Marketing VOLUME 10...