... information to avoid negative nutrients (Abbott, 1997 ; Hawkes, 2004). © Emerald Group Publishing Limited 2011 Environmental management Labelling Information disclosure Packaging Green marketing An executive summary for managers and executive readers can be found at the end...

... and Dolnicar and Leisch. © Emerald Group Publishing Limited 2010 Gender Environmental management Consumer behaviour It is assumed that some consumers are more environment‐friendly, thus it is necessary to depict this group of consumers in order to follow Inskeep (1991) and Dolnicar...

.... It is reasonable to assume that advertising green products using emotional content would be more successful. Advertising works well when it tries to appeal to those values that drive consumer decision processes (WFA et al., 2002). Environmental management Beliefs Consumer behaviour Trust Green...

... the implementation of environmental management systems, accompanied by a text explaining what the logo actually meant. Finally, a leaflet was designed containing only performance information (INF_{1). Its design was identical to the two previous ones, except that the space used to include the environmental}...