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Keywords: Environmental paradigms
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Journal Articles
Climate change risk perceptions among green conscious young consumers: implications for green commodity marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (7): 754–766.
Published: 27 November 2018
...Chamila Perera; Chandana Hewege Purpose This study aims to explore how young adults understand the climate change problem. It also explores whether environmental paradigms explain how young adults perceive climate change risks in their everyday green conscious behavior. Design/methodology...
