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Keywords: Environmentalism
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Journal Articles
GREEN consumption values and Indian consumers’ response to marketing communications
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (7): 562–573.
Published: 14 November 2016
... their environmental concern through their consumption behaviors. This study applies this construct in a marketing communications context. Design/methodology/approach Two conceptual models involving GREEN were developed, and data to test the models were collected in a survey conducted among a convenience sample...
