...Irena Vida; James Reardon Purpose This study focuses on consumer choice behavior in the context of a new European Union (EU) member state by examining cognitive, affective and normative mechanisms in consumer preference formation for domestic vs imported products. Design/methodology/approach...

... denominated food and drink. The European Union (EU) has responded to growing consumer trends towards regional and traditional food and established special schemes regulating the production of such food and drink. A survey of 640 consumers of quality wine carried out within the framework of an EU‐funded...

... of the advertising of these products. Suggests that marketers/advertisers standardise perfume advertisements to a greater degree and apparel to a lesser degree. © MCB UP Limited 1993 Advertising Brand names European Union Marketing strategy VOLUME 10 NUMBER 4 1993 Advertising Practices for SelfImage...

... market depends on speed of response and ability to reduce prices. © MCB UP Limited 1992 Demographics European Union International trade Marketing mix Single market Note: This paper was subsequently published in Journal of Business & Industrial Marketing, Volume 7 Number 4, 1992...