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Keywords: Event-related potentials
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (4): 477–489.
Published: 29 July 2025
... perspectives, particularly focusing on potential neural mechanisms. It explores how different visual perspectives (first-person vs third-person) impact consumers’ viewing and purchase intentions. Design/methodology/approach This study uses event-related potential (ERP) experimental methods to investigate...
