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Keywords: Evolution
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (7): 649–650.
Published: 02 November 2010
...Jeffrey M. Campbell Bob Gilbreath . The Next Evolution of Marketing . New York, NY : McGraw‐Hill 2010 . 288 pp. , ISBN: 978‐0‐07‐162536‐4 $27.95 (hardcover) © Emerald Group Publishing Limited 2010 --> Marketing Customer relationship management Evolution...
