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Keywords: Executional greenwashing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–12.
Published: 16 July 2026
...Ariadne Neureiter; Sophie-Catherine Schröter; Jörg Matthes; Manina Biermayer Purpose Airline ads increasingly include nature imagery to enhance the (wrongfully) perceived greenness of the advertised brand (i.e. executional greenwashing). However, it remains unknown whether executional greenwashing...
Includes: Supplementary data
