Keywords: Exercise
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Journal Articles
Journal of Consumer Marketing (2006) 23 (4): 199–207.
Published: 01 June 2006
...Raj Arora; Charles Stoner; Alisha Arora Purpose To investigate the influence of message framing and message credibility on one's attitude and intention toward exercise and fitness activities. Design/methodology/approach A sample of 136 respondents participated in the study. A 2 × 2 factorial...

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