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Keywords: Expatriate experience
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Journal Articles
Expatriate’s food adaptation: when does acculturation elicit social identification vs differentiation?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 191–203.
Published: 28 January 2022
... consumption domains are considered. In addition, by analyzing the moderating effects of expatriate experience and uncertainty avoidance, the authors further provide evidence on when social identification vis-à-vis differentiation prevails. Although studies unanimously agree that acculturation leads...
