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Keywords: Expatriates
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 191–203.
Published: 28 January 2022
...Dario Miocevic; Antonija Kvasina; Biljana Crnjak-Karanovic Purpose Extant literature informs that expatriates develop a natural inclination towards host country food with increased acculturation. However, this study argues that expatriates might have divergent goals in different domains of food...
