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Keywords: Expectations
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (7): 743–753.
Published: 27 November 2018
... on quality of life, but having negative expectations of the transition can override this effect. Originality/value Although previous research has given attention to material reliance, personal control and quality of life in various combinations, the impact of their combined effect has not been examined...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (4): 355–365.
Published: 21 June 2013
...Hong‐Youl Ha; J. Denise John; Joby John; Nam‐Yun Kim Purpose This study aims to examine the changes in expectations and attitudes toward a brand over time. Furthermore, since consumers are able to change their previous judgments with information provided by a firm or dealer, the study seeks...
