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Keywords: Experience economy
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Journal Articles
A conceptual framework for co-creating memorable experiences: the metaphor of the journey
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (1): 67–86.
Published: 14 October 2022
... by implementing practices suggested by both marketing and tourism research. Co-creation Experience economy Memorable experiences Metaphor of the journey Novelty Theming and storytelling A growing body of research suggests that customers are not primarily interested in goods or services but rather...
