... mechanism that underlies the proposed effects. Design/methodology/approach This research used an experimental design to test the hypotheses. Four versions of online review stimuli were created. Participants were asked to read the online reviews and to complete a survey. Findings The findings...

..., sustainable/green, American-made and two types of charitable partnerships. Using random assignment and an experimental design allows in isolating the effects of gender, age, education, income, political orientation and political involvement on how much consumers are willing to pay for each type of ethical...

... © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Experimental design Bundle size Consumer evaluations Itemized pricing Price presentation Product bundles Norwegian Research Council 227026/O50 Bundling, the practice of combining...

... Product innovation Design and development Experimental design Verganti's opening quote from the Chairman of Artemide, a company apparently immersed in the design‐driven innovation process, synthesizes the main idea of the book nicely. “Market? What market? We do not look at market needs. We make...

... and developed in cooperation with Wharton School of Business. Findings A disciplined experimentation based on statistically sound experimental designs produces much better web page designs. The resulting web pages have increased consumer acceptability, improved conversion rates and general customer...