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Keywords: Experimental study
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (3): 302–317.
Published: 26 March 2025
... theoretical framework. Design/methodology/approach An experimental study was conducted with 913 French participants, evaluating responses to promotional messages for two sustainable web applications. The study measured the impact of different appeal types on perceived value dimensions and purchase...
