.... The purpose of the study is to explore the typology’s four trust dimensions concomitant with the perceived attractiveness and expertise of such influencers to identify consumers’ attitudes toward micro-health and fitness influencers. Design/methodology/approach This study used a manipulated-stimuli online...

...Richard Huaman-Ramirez; Dwight Merunka Purpose This paper aims to model and estimate how celebrity chief executive officers (CEOs) credibility (i.e. expertise, trustworthiness, attractiveness) is related to their brand image (i.e. functional, sensory/visual). This paper further examines...