... Licensed re-use rights only Collaborative consumption Construal level theory Extended self Contagion Sharing economy Social distance If consumers are co-creating a consumption experience, whereas one acts as the supplier, and the other as consumer, there is by nature some level...

...Annie Peng Cui; M. Paula Fitzgerald; Karen Russo Donovan Purpose – This paper aims to examine country-of-origin (COO) effects from the theoretical angle of extended self and “otherness”. Traditional COO perspectives view COO as an important quality-related, informational cue used to form product...