...Doha Saleh Almutawaa; Hamad AlWazzan; Doha Husain Makki AlJuma Purpose This study aims to deepen understanding of extended self theory by examining the role of social relationships in identity construction within Eastern cultural contexts. Specifically, it explores how social relationships shape...

... exchanges tend to involve the buyer having more contextualized information about the seller (e.g. digital profiles via the market-making platform’s app), thus offering more knowledge of the service provider than is typical in a B2C setting. It is not suggested that in P2P exchange, the extended self...

...Annie Peng Cui; M. Paula Fitzgerald; Karen Russo Donovan Purpose – This paper aims to examine country-of-origin (COO) effects from the theoretical angle of extended self and “otherness”. Traditional COO perspectives view COO as an important quality-related, informational cue used to form product...