...Doha Saleh Almutawaa; Hamad AlWazzan; Doha Husain Makki AlJuma Purpose This study aims to deepen understanding of extended self theory by examining the role of social relationships in identity construction within Eastern cultural contexts. Specifically, it explores how social relationships shape...

... Licensed re-use rights only Collaborative consumption Construal level theory Extended self Contagion Sharing economy Social distance If consumers are co-creating a consumption experience, whereas one acts as the supplier, and the other as consumer, there is by nature some level...

...Annie Peng Cui; M. Paula Fitzgerald; Karen Russo Donovan Purpose – This paper aims to examine country-of-origin (COO) effects from the theoretical angle of extended self and “otherness”. Traditional COO perspectives view COO as an important quality-related, informational cue used to form product...