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Keywords: External reference price
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (4): 494–505.
Published: 02 April 2019
... 21 12 2018 27 12 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social norms External reference price Online buying Pay-what-you-want pricing Highly competitive consumer markets have forced retailers to explore...
