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Keywords: Eye fixation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (3): 259–269.
Published: 11 February 2020
... 2019 28 09 2019 13 12 2019 29 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Eye tracking Eye fixation Perception Consumer behaviour Packaging design First fixation location In-store testing Shopping research...
