.../approach In an experimental eye-tracking study (n = 175), the authors manipulated environmental compensation claims, including executional greenwashing, as well as consumers’ greenwashing literacy. They measured fixation count, fixation duration, and perceived greenwashing. Findings Neither...

... from 28 Gen Z iPhone users were collected using eye-tracking, galvanic skin response and surveys. Findings Findings uncover that a lower information load enhances productive attention by encouraging comparison and integration of visual strategies, while a higher information load increases cognitive...

... study involving 100 participants. Data included eye-tracking, behavioral observations and self-reported measures. Tasks involved watching an ad (prepurchase), shopping in simulated supermarkets (purchase) and subsequent evaluations of the product in home settings (postpurchase). The framework integrates...