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Keywords: FOMO
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (2): 205–222.
Published: 29 January 2025
... 06 10 2024 27 12 2024 03 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Gameful experience (GAMEX) Gamification Customer brand engagement FOMO Brand advocacy Re-visit intention GAMEX goes beyond traditional...
