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Keywords: Face size
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (3): 318–335.
Published: 09 April 2025
... a robust, positive effect on consumer engagement, which further increases with larger face sizes. However, the results also show boundary conditions with face duration on-screen and hedonic (vs utilitarian) brand positioning. Research limitations/implications This study focused on top brands posting...
Includes: Supplementary data
