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Keywords: Facebook commerce
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Journal Articles
What motivates members to transact on social C2C communities? A theoretical explanation
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (4): 399–411.
Published: 21 February 2020
... Facebook commerce The media richness of social media platforms and users’ emotional connectedness to the platform promote community-level constructs such as the sense of virtual community (SOVC) and social capital among community members. Trust and other community-level constructs further...
