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Keywords: Fashion renting
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 61–77.
Published: 26 January 2024
...Elisabetta Savelli; Barbara Francioni; Ilaria Curina; Marco Cioppi Purpose The purpose of this study is to extend the research on fashion renting (FR) by investigating how personal and social motives (i.e. “subjective norms”, “perceived behavioural control”, “sustainable orientation” and “FR...
