...Kenneth C. Schneider; James C. Johnson; Bradley J. Sleeper; William C. Rodgers Asserts that the domestic fast food industry is undergoing a transition from growth to maturity. As a result, companies are fending off a flattening sales curve by looking abroad, searching out new target markets...

... and of overall patterns are discussed. Consumers Convenience foods Fast‐food industry Food Frozen foods Market segmentation Time USA Women During the past few decades, marketing scholars and practitioners have characterized consumers in the United States as being increasingly convenience...