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Keywords: Fast fashion
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–17.
Published: 28 July 2026
...Kexin Su; Siti Ngayesah Ab Hamid; Che Aniza Che Wel; Qiangqiang Du Purpose This study investigates how consumer culpability and consumer perceived ethicality ( CPE ) jointly shape divergent responses to corporate social irresponsibility ( CSI ) in China’s fast fashion market. This study aims...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (7): 842–853.
Published: 04 July 2023
... 06 2023 10 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Unethical consumer behaviour Purchase intention Justification of unethical behaviour Sustainable consumption Fast fashion Environmentally unsustainable clothing...
