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Keywords: Fast moving consumer goods
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (4): 194–201.
Published: 03 July 2007
... the approach includes no trying of the product concepts. Originality/value The proposed model gathers and simplifies the requirements for improved market‐oriented product development of fast‐moving consumer goods and can remind development teams of considering the situation before and after product...
