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Keywords: Fear
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (3): 282–292.
Published: 05 February 2021
...Elyria Kemp; My (Myla) Bui; McDowell Porter, III Purpose This research aims to examine the unique emotional distress experienced during the coronavirus (COVID-19) outbreak. It explores the role of fear and anxiety, what fueled it and how fear and anxiety impacted consumption and behaviors...
