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Keywords: Female branding
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (3): 193–194.
Published: 02 May 2008
... by presenting the customary conclusions and findings in ten points, but then presses on with suggestions that will start the journey towards the development of organizations and female brands that can emerge from successful application. The four codes deserve attention because women respond to the four...
