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Keywords: Female purchase patterns
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (3): 193–194.
Published: 02 May 2008
... of Female Motivation and What It Means for Marketing . London : Marshall Cavendish 2006 . 247 pp. $35.00 (hardcover) www.marshallcavendish.co.uk © Emerald Group Publishing Limited 2008 --> Consumer behaviour Female buying motivation Female purchase patterns Female branding...
