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Keywords: Feminine codes
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (3): 193–194.
Published: 02 May 2008
... Feminine codes If this book does not inspire you to give a second thought as to how you present your company or brand to a female audience, nothing will! First of all, the statistics are staggering. The good news: “In the US, women now account for over 80 per cent of all purchase decisions...
