... credibility of individual green ads (Tucker et al., 2012). Therefore, we propose the following hypothesis: Feminism CSR Femvertising Trust in advertising Support for women’s rights The growing numbers of women consumers with disposable incomes in Western countries has led to efforts...

... . Ithaca, NY : Paramount Market Publishing, Inc.   2009 . 228 pp. , ISBN: 13: 978‐0‐9801745‐5‐7   $39.95 © Emerald Group Publishing Limited 2010 --> Ethnic Groups Consumer psychology Niche marketing Feminism Diversity management United States of America The 85% Niche...