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Keywords: Figure-ground contrast
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Journal Articles
The effects of matching empty ad space color to featured product’s color on consumer buying impulse
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (3): 262–271.
Published: 11 February 2021
... 2020 08 12 2020 23 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Empty space Ad salience Figure-ground contrast Hedonic product evaluation Buying impulse Many products are advertised in formats where the empty...
