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Keywords: Financial incentives
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1990) 7 (4): 25–31.
Published: 01 April 1990
... behaviour Financial incentives Perceptions Psychology Sales promotion FRAMING AND SALES PROMOTIONS: THE CHARACTERISTICS OF A "GOOD DEAL" Leland Campbell William D. Diamond There are important differences between consumer perceptions of nonmonetary promotions (premiums and free extra product...
