.... Financial behavior Financial independence Financial well-being FIRE Netnography Personal finance Retirement Lifestyles Financial planning Consumers’ financial decision-making is an emerging area in marketing research (Greenberg and Hershfield, 2018 ; Lynch, 2011). This field considers...

... in the consumer behavior literature. This study aims to address this gap by looking at some of the consumer-centric antecedents of short- and long-term personal financial planning, i.e. self-other orientation, cognitive style and time orientation. Design/methodology/approach A self-administered survey...

... Marketing strategy Consumer decision making Life events Financial planning Situational decision making Psychographic traits Sandwich generation Funds management An executive summary for managers and executive readers can be found at the end of this article. The importance of the Baby...