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Keywords: Firm-generated content
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Journal Articles
The effect of online company responses on app review quality
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 110–125.
Published: 05 February 2024
... at: aidin.namin@lmu.edu 11 06 2023 30 09 2023 19 12 2023 03 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only User-generated content Firm-generated content Online reviews Online company responses Text mining Digital...
Journal Articles
The effects of firm-generated content on different social media platforms on viral marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 651–662.
Published: 28 April 2023
...Renping Zhang; Xingyu Chen; Wei Wang; Mohsin Shafi Purpose This study aims to explore the impact of firm-generated content (FGC) on viral marketing on multiple social media platforms, and how social ties embedded in different social media platforms affect the motives for social dissemination...
