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Keywords: First fixation location
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (3): 259–269.
Published: 11 February 2020
...Kristian Pentus; Kerli Ploom; Tanel Mehine; Madli Koiv; Age Tempel; Andres Kuusik Purpose This paper aims to test the similarity of the results of on-screen eye tracking compared to mobile eye tracking in the context of first fixation location on stimuli. Design/methodology/approach Three...
