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Keywords: Fluid gender
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Journal Articles
Better than sex: further development and validation of the consumption gender scale
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (3): 329–340.
Published: 02 March 2020
... constraints prevent organizations from including such ponderous scales in already tightly packed consumer surveys. Market segmentation Gender identity Fluid gender Gender schema theory Media planning Psychological scale development Girls can be athletic. Guys can have feelings. Girls can...
