... lock-in and the power law of practice to further the understanding of digital adoption through an interdisciplinary lens. Design/methodology/approach In this study, initially, five focus group sessions, including 53 qualifying non-student participants randomly placed into groups of 10 or 11, were...

...Karen P. Gonçalves Jean   Bystedt , Siri   Lynn and Deborah   Potts . Moderating to the Max: A Full‐tilt Guide to Creative, Insightful Focus Groups and Depth Interviews . Ithaca, NY : Paramount Marketing Publishing   2003 . 142 pp. © Emerald Group Publishing Limited...

... in the 1990s. Multiple observational methods were used, ranging from unobtrusive observation of viewing, sketches made by viewers of their television viewing location, and focus group interviews. Findings suggest that advertising not only competes with other television shows for the consumer′s attention...

.... A negative emotion which results from a consumer decision that violates one′s values or norms, explores the consumer guilt construct in a series of focus groups. The groups were composed of subjects representing various age, religious affiliation, occupation, and income groups. Four types of consumer guilt...