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Keywords: Food adaptation
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Journal Articles
Expatriate’s food adaptation: when does acculturation elicit social identification vs differentiation?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 191–203.
Published: 28 January 2022
... distinctiveness theory and domain-specific view of adaptation and tests the food adaptation outcomes of expatriates’ acculturation through social interactions with the local community. A survey was conducted among 120 expatriate newcomers currently living and working in the Middle East. Findings The findings...
